Just like with any professional sports team, website, or a fast food joint, the logo is one of the most important tools to marketing your product. It is what potential clients see first and often times is the deciding factor in whether or not a person will shop at your establishment, buy your product, or be a proud-enough fan to buy and wear your shirts, jerseys, hats, and more. If you have an ugly logo, nobody will want to give you free advertising by wearing your gear around town. In the marketing world, that is a major problem.
Many sports teams don’t have that issue. Throughout American sports, there are teams like the New York Yankees, Boston Red Sox, Dallas Cowboys, Los Angeles Lakers, New York Knicks, and Oakland Raiders that are known by the majority of fans because of their logo alone. It doesn’t matter if these teams are having a terrible season, fans will still support these teams because of the logos.
That isn’t always the case. Over the course of baseball history, there have been plenty of teams that have changed their logo and while the teams thought they were doing the right thing, it turned out that they weren’t. It isn’t just in recent years that teams tried to get too fancy and came up with ugly logos. Either they do too much with their logo, or they go really dull and bland with their logo and remove everything that made the original so endearing. Sometimes you wonder how teams are paying their marketing department. You can't tell us that an average fan couldn't have created a better logo than some of these.
Ugly logos have been around for more than a century and come with the territory, but what are the worst?
11 Dishonorable Mention: Pittsburgh Pirates (1960 - 1966)
10 Anaheim Angels (1997 – 2001)
This alternate logo used by the Angels after they became the Anaheim Angels, formerly known as the California Angels (now known as the Los Angeles Angels of Anaheim). Well, whatever city you say they're from, it is one of the worst in baseball history and was part of a barrage of ugly logos used during this period. For those that are fans of the powder blue color, this logo is amazing, but for those that aren’t a fan, this logo leaves plenty to the imagination. There are many things wrong with this logo from the font used in “Anaheim” to the color combinations. None of it makes sense and it seems like the logo could have been designed as part of a contest.
9 Tampa Bay Rays (1998 – 2000)
8 Detroit Tigers (1927 – 1928)
Much like the Atlanta Braves have suffered through an endless supply of ugly logos in their history, the same can be said of the Detroit Tigers. While the current Detroit logo can be considered classy and sophisticated, the same can’t be said of the logo they had for two seasons in the 1920s. The tiger looks either startled or confused. How can you screw up trying to draw an intimidating tiger?
7 Chicago White Sox (1949 – 1970)
6 Chicago Cubs (1927 – 1936)
5 Houston Astros (1975 – 1993)
4 St. Louis Cardinals (1949 – 1959)
3 Detroit Tigers (1934 – 1956)
2 Miami Marlins (2012 – Present)
1 Atlanta Braves (any logo from 1966 – 1989)
The Atlanta Braves are a franchise that called two other cities home before landing in Georgia and have gone through their fair share of logos including awesome and ugly. One of the worst in the history of baseball features the infamous Indian the team has used over the course of five variations of logos. From 1966 to 1971, the Braves used a laughing Indian on their logo and from 1972 until 1989, still used an Indian, but with different colors. Regardless of which of these variations you may look at, you are looking at something so terrible, ugly and offensive that we should hope to never see it brought back on Throwback Thursdays.
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