ICYMI: Burger King paid for king to walk in with Floyd Mayweather. Estimated to cost $1M+ pic.twitter.com/hCj6TCEC42
— Darren Rovell (@darrenrovell) May 4, 2015
While the huge fight between Floyd Mayweather and Manny Pacquiao was a bit of a snoozefest to the uninitiated, it's likely that casual fans got a huge kick out of the ring walks. First Manny Pacquiao came out with a grinning Jimmy Kimmel, before stopping to take a selfie with his training staff. Then "Money" Mayweather made his was to the ring, with everyone's favorite singer, Justin Bieber, and the mascot for Burger King, cleverly known as The Burger King, who took an opposite stance to McDonald's support of Pacquiao. According to ESPN analyst Darren Rovell, the hamburger chain paid a pretty penny to have their mascot walk out to the fight, as he estimates that it cost them more than $1 million for the publicity.
Now, the next step for BK is to schedule a superfight between The Burger King and Justin Bieber, with the winner getting the key to Floyd Mayweather's heart.