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It may not be as obvious as in other sports but the use of sex appeal to promote swimming certainly exists. Female swimmers often have wonderful physiques and, as such, are often asked to do bikini-type advertising and endorsements. Olympic champion swimmers such as Jenny Thompson and Ashley Tappin were

even criticized by the swimming world when they refused to take part in such promotional work, and were mostly told to 'lighten up' and to not be so up-tight over such issues.

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