Brock Lesnar is your Universal Champion again, and most probably annoyingly so.

The Beast Incarnate finally cashed in his Money in the Bank briefcase at Extreme Rules on Sunday night, taking advantage of a spent Seth Rollins.

Of course, it should come as no surprise; Paul Heyman is now Raw's executive director and he's set to really start working as of Monday night. Lesnar's win certainly fits the persona he's developed over the years: a lazy opportunist who mostly keeps his belts as far from other superstars as possible when he wins them.

So, if you look at things from that vantage point, it was the perfect script. And it's hoped that Paul's new position could see to it that we don't get treated to the relaxed Brock we've become used to. We should expect a difference as creative's probably going to step up given the above.

RELATED: Brock Lesnar Cashes In, Becomes Universal Champion At Extreme Rules

via CBS

Brock's title win on Sunday was also a historic one. Lesnar and Rollins are the only stars to ever successfully cash in MITB contracts against each other. The latter did it to The Beast at WrestleMania 31, cashing in to turn a match between Lesnar and Roman Reigns into a triple threat and pinning The big Dog to emerge champion.

Where storylines are concerned, there's plenty to work with here. Rollins will obviously remain in play as he looks to avenge Sunday's loss while Reigns is more than likely to be included.

Also, past opponents such as Finn Balor, Samoa Joe, and Daniel Bryan could possibly find themselves involved in stories for the title.

For the first time in a long time, it's looking like Brock Lesnar could actually have an intriguing reign as champion on Raw. Like it or not, when Brock wrestles, people watch. WWE is well aware of that fact and, considering the new direction they're heading in, they're unlikely to ignore the opportunity to boost ratings.

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