Golden State Warriors center DeMarcus Cousins has reportedly signed a "lucrative" multi-year sneaker deal with PUMA.
According to ESPN's Nick DePaula, while Boogie has reached an agreement with PUMA, Nike still has 10 days to exercise their match clause.
Since entering the league, Cousins has been repping the Nike brand, like many other athletes. For PUMA, this would be their first all-star signing after taking a 20-year hiatus from the NBA.
That doesn't mean the brand hasn't been aggressive in pursuing notable names, however. In their first year back in the basketball space, Puma signed a number of promising rookies including the number one overall pick DeAndre Ayton, the number two overall pick Marvin Bagley III, Kevin Knox, Michael Porter Jr, and Zhaire Smith. Additionally, Boston Celtics point guard Terry Rozier and veteran forward Rudy Gay have also signed on with the brand.
Is Nike in trouble?
With Cousins possibly leaving the brand they also could be losing Boston Celtics forward Gordon Hayward. Hayward signed an offer sheet with Chinese sportswear brand Anta last week. The same brand that Warriors guard Klay Thompson signed with. While Puma is not the giants like Nike, Reebok, or Under Armor in the basketball space, they certainly are turning heads and making splash moves.
Regardless of a possible changing of the guards situation in the NBA, you've got to give credit to Cousins, working with a company like Puma will surely line his pockets because, even if you play for an NBA team, you are a brand any time you're in the public eye. As for Puma, the fact that we're talking about it today is enough to suggest they made the right call too. It's a win-win situation for everyone.
Still, due to an Achilles injury he suffered in late January, Cousins might not return to the floor until midway through the season.