WWE has reportedly signed a deal with Eminem that includes the rapper curating the 2K20 soundtrack and even appearing on SmackDown Live.
Vince McMahon has been a proponent of making WWE a part of mainstream entertainment ever since he took over the company from his father. The whole premise of WrestleMania is that it's the biggest event in all of entertainment, not just wrestling. That's why the likes of Cyndi Lauper, Mr. T, and Muhammad Ali appeared on the very first 'Mania back in 1985.
Then there's the WWE Hall Of Fame which has its very own celebrity wing. Drew Carey, Snoop Dogg, even Donald Trump has been inducted. Before he was President of the United States, of course. Truth be told, WWE's celebrity cameos are more often misses than hits. However, according to Fightful, Mr. McMahon may have just landed a pretty major hit.
The site reported on Tuesday that WWE has struck up a deal with Eminem, one with a lot of elements to it. Most importantly, the rapper will contribute to and help curate the soundtrack for WWE 2K20. Having a musician of Eminem's caliber involved in a WWE video game soundtrack is not that out of the ordinary. The likes of Jay-Z and P Diddy have also been a part of similar projects in the past.
However, the 8 Mile star's agreement with WWE apparently extends beyond just a video game. His deal will also see him appear on SmackDown Live. Since WWE 2K20 will be released in the fall, Eminem will presumably be appearing on the blue brand once it moves to Friday nights on Fox. Last but not least, the rapper will also be getting his own custom championship. Weird, but okay.
If all of the rumors are true then WWE really does seem to be pulling out all the stops to make SmackDown Live on Fox a big deal. The way things are going, it might well become WWE's biggest weekly show ahead of Raw. The addition of a global megastar like Eminem to the show, even if it's only for one episode, would be another statement of intent from WWE when it comes to its vision for what has historically been treated as its B show.