It appears the negative press, a petition that earned over 10,000 signatures, and some swift and direct comments towards WWE after naming the first-ever Women’s Battle Royal at WrestleMania 34 The Fabulous Moolah Memorial Battle Royal, was enough to quickly change plans.

The Wrap has reported WWE has changed the name of the contest to avoid promoting a former female wrestling star who was known as much for pimping out and making money off of other female wrestlers, as much as she was for her in-ring accomplishments. The pressure on WWE to make the change simply became too much for WWE to handle.

WWE said about the sudden change, “After further consideration, we believe it’s best to proceed with the name ‘WrestleMania Women’s Battle Royal,'” WWE told TheWrap on Thursday. “What remains most important is that this historic match is part of WWE’s unwavering commitment to the Women’s Division.

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The idea to name the match after Moolah was likely done in good faith, especially after The Mae Young Classic on WWE Network and The Andre the Giant Memorial Battle Royal were received so warmly by the WWE Universe. The backlash was not expected but the change in direction is a wise move on the part of a company who promotes anti-bullying and is trying to sell the idea of a “revolution” among its Women’s Division.

WWE had earlier removed the comments section from its website and social media feeds in relation to the announcement of the match. This was the logical next step.

WWE could consider naming the match after someone else but the safer course of action at this point is to focus on the match itself and selling the action and not the name.

There is no word on whether or not WWE will publicly address the change on their website or WWE programming.

NEXT: WHY WWE SHOULD NAME THE BATTLE ROYAL AFTER CINDY LAUPER