Things have been messy in the WWE over the past couple of months, to put it mildly.
Ratings continue to drop at historic levels, multiple superstars have asked to be released and Vince McMahon has fired and/or mutually parted ways with some of his top WWE writers.
Former WWE superstar Jack Swagger offered an interesting idea as to how WWE could go about enhancing their product and thus improve their ratings. Swagger appeared on Pro Wrestling 24/7 (h/t WrestlingInc.com), and explained why he thinks a four-month offseason would help the WWE during this rough stretch.
"Well to me it's like how many weeks in a row can you provide five hours, six hours of wrestling contests truly entertaining? You can only sustain that for so long so I think they need to change their model," Swagger said. "I think they need to move into a season - start at SummerSlam, end at WrestleMania and then have that time off where you can refresh everything or restart everything."
Swagger added that even Vince McMahon would be against the idea since the WWe Chairman "wants to be working and making money." That said, Swagger made a strong point about how difficult it is "to put out compelling and entertaining content that you haven't seen."
WWE has tried different things over the past few weeks to try and fix its ratings woes. This included the introduction of a "wild card" where four superstars from SmackDown Live can appear on Monday Night Raw each week. On top of that, four Raw superstars can appear on SmackDown every week as well.
Dave Meltzer of Wrestling Observer Radio recently reported that Vince implemented the wild card because NBCUniversal and Fox are putting the heat on him to fix the problem with WWE's ratings. Fox will take over SmackDown Live broadcasts in October, having agreed to a television deal with WWE worth $205 million annually.
There have been suggestions in the past that WWE superstars would benefit from an offseason, but as Swagger points out, making money is obviously important to Vince. That's why he's unlikely to introduce an offseason for his superstars - even though it could be beneficial for everybody in the company.
What This Means
Swagger certainly makes some good points in regards to how WWE would benefit from an offseason. The company has struggled to keep storylines fresh and enticing, and maybe a four-month break would help them get more creative with the product. But that's unlikely to happen, and WWE will continue to feel the pressure in bringing ratings back up.