Jim Ross has given the reason for All Elite Wrestling implementing time limits in matches.
The stipulation appears to have gone down well with most fans and Ross, who says he's the promotion's "Senior Advisor", revealed he came up with the idea because, well, it makes sense.
“So anyway, one of my ideas was time limits," he explained during an appearance on the Steve Austin Show (h/t 411Mania). All the matches are gonna have time limits. How do you give a sport [without time limits]? Even the women’s — and congratulations to the United States women for winning the World Cup. How do you have a sporting event without some rules and regulations? There’s a time limit even in the World Cup! We know there’s [time limits in] basketball.
"And these are strategic things that fans can buy into, and understand psychologies that affect the game as the time is reflected. So if you’re in the fourth quarter and you’re down seven, you’d god-damned better try and score! I get it, because the quarter is almost over and there ain’t no more quarters. So there’s a whole lot of things that can go on there."
AEW's most recent PPV, Fyter Fest, saw Cody Rhodes and Darby Allin wrestle to a draw, which was pretty interesting. But, of course, everyone quickly forgot about that after Rhodes took a vicious chair shot to the head courtesy of Shawn Spears.
"We saw on our last show that we did in Daytona Beach, Cody went to a 20-minute time limit draw. Hell, I don’t remember the last time I called a 20 minute time limit draw.
"So we’re trying to get back to some basic things that can be utilized by a smart, creative bunch to their benefit, Steve. Time limits, rules. You’ve gotta have rules so the heels can break them. But because there’s such a fine line nowadays in who’s a god-damned babyface and who’s a heel. So that’s - I believe that if we go back to that, we’re gonna be better off. And that’s kind of the direction we’re heading.”