It appears LeBron James' move to LA is already paying off. The popular production company HBO has picked up one of his Uninterrupted shows, The Shop.
According to Marisa Guthrie of the Hollywood Reporter, the Shop — which features discussions among celebrities with a barbershop as a backdrop— was picked up by HBO and several episodes are planned for the future. The first episode is already in the bag and will air on the HBO network on Aug. 28 at 11 p.m. That premiere episode will feature conversations with Draymond Green, Odell Beckham Jr., Candace Parker and Alvin Kamara, Snoop Dogg and Jon Stewart.
Uninterrupted made the announcement on their Twitter page Thursday.
Uninterrupted was a company started by James and his business partner, Maverick Carter. The brand has become known as a media production platform for athletes to be able to tell stories outside of just their lives as professional athletes. The Shop is just one of the many projects James and Carter had in the works.
"This show is real, it's candid and it's the essence of conversation," James said. "And we know with social media and text being the way people communicate, the form of conversation, actually talking, is kind of lost art."
The show first debuted in 2016 and a handful of episodes can be found online at the Uninterrupted.com website. There is no word on whether or not these videos will no longer be available online but logically, it would make sense HBO will assume exclusive rights to The Shop content.
For James, this is just the first of what looks to be many side projects he'll be undertaking now that he's in Los Angeles. It was these types of business relationships that were rumored to be a key factor in the decision to join the Lakers and proves he may be busier off the court than on it.