Twitter will soon be streaming live NBA games, but not in the way you'd probably expect or the way you've become used to.
With more and more people cutting cords worldwide, doing away with cable and traditional television, the NBA has opted to try something new.
According to NBA.com, Twitter will begin streaming the second half of select matches in February, with the camera focused on a single player.
So fans won't be able to watch the first half of the chosen game via the social media network. But what they will be able to do is vote for the player whom they want the camera focused on by heading to the @NBAonTNT account.
The player who garners the most votes will be the sole focus of the footage through an isolated camera. When that player goes to the bench, or if he fouls out of the game, users will see the regular game, but not from the regular broadcast angle. The game will be aired from a camera behind one of the backboards.
Given the volume of persons switching to online TV, professional sports leagues and their partners are trying to figure out ways to keep their audiences and get their games and content to alternative avenues such as Twitter, Facebook, Amazon, and Google.
Adversely, Turner Sports, who hold the rights to broadcast NBA games are looking to protect the content they pay billions of dollars for every year, which is why fans won't be getting the total package on Twitter just yet.
This latest venture is only an experiment, but we could see a huge shift over the coming years. The deal with Twitter is believed to be one for 20 games, including fixtures from the playoffs.
Streaming is set to kick off around mid-February, around All-Star weekend.
What This Means
As mentioned above, this venture is purely experimental. Fans might not want to go for a single half in which they can only see one player but it's likely that there are many persons who would actually love watching, say a Lakers game on TV and having a more intimate experience by also following a camera focused solely on LeBron James.
Additionally, the games are going to be free anyhow. But you never know, Twitter could have the entire package, or at least a reasonable bit of it, at a decent price for fans who don't want to pay a cable company or for NBA League Pass in the future.