We recently reported that the former star was rumored to be looking to trademark the words currently used by Becky Lynch. The Nature Boy has since confirmed as much to TMZ Sports and he's now considering legal action.
Flair hopes to work out a private deal with WWE which would see him compensated for Becky's continued use but will look to open legal proceedings if an agreement can't be reached.
The 70-year-old says he's spoken to Triple H about the whole thing but they were not able to find common ground.
Flair used "The Man" alongside his Nature Boy nickname during his illustrious metier as a wrestler. Becky began using it for herself during a feud with Ric's real-life daughter Charlotte Flair last year and the fans have been loving it. The feud ended with the female star winning both the Raw and SmackDown titles at WrestleMania earlier this year, having headlined the show along with Flair and Ronda Rousey.
Flair has also admitted that his wanting to get paid for the use of the name has soured his relationship with Charlotte.
But he says his main aim is to ensure that he can leave his wife and family financially secure after he passes.
"When I almost died two years ago, one person [Wendy] stayed by me," he explained. "The whole time—31 days in the ICU, 12 days while I was dying on a respirator—and I'm gonna take care of her, and her family, and my family that has taken care of me no matter what.
"I don't care what the WWE thinks of me personally. I know they love me, but obviously they've lost respect for me."
How Did It Come To This?
This is all a bit surprising given Flair's seemingly great relationship with WWE. He is currently signed to their legends program and was at the Raw Reunion Special in July.
He doesn't mind Becky continuing to use "The Man" as long as he receives compensation for it but we can't be sure WWE will acquiesce. We can only hope that the relationship between the promotion and Flair remains intact no matter where this goes.