Overall, SummerSlam was a strong show. The seven hours of action included great matches, surprising returns, and smart booking... in some cases. The way the company scheduled the main event, for example, was brilliant.
That said, not every decision was a wise one. Between the company's use of Kevin Owens, some unexpected and unnecessary title changes and failed attempts to capitalize on the heat some talents had built coming into the event, WWE dropped the ball in some cases.
Did these odd booking decisions ruin the show? No, not by a long shot. But, it should be pointed out, WWE has a long way to go before nailing every aspect of what they're offering to fans.
The Kevin Owens Squash
Why would WWE waste Kevin Owens in such an incredibly frustrating way? It was to be expected that Braun Strowman was going to win the match and hang onto the Money in the Bank briefcase, eventually using it to start a program with Roman Reigns or Brock Lesnar, but WWE didn't even give a sniff of offense to Owens. That just seems like an utter waste of Owen's brilliance.
The quick match that saw one superkick with no effect proved Strowman is a monster but fans already knew that. This was a good opportunity for WWE to make Owens look sly and crafty, perhaps almost coming away with the briefcase. Instead, they just destroyed him. All that strong work Owens did leading up to the event, was a throw-away.
No Ambrose Turn
Maybe expecting Dean Ambrose to turn heel so quickly was a bit nieve but he was relatively ineffective on Sunday sans one moment in which he pulled Drew McIntrye off the ring apron. If WWE was going to use him so little, why not hold off on his return until after SummerSlam and make it more of a surprise, capitalizing on his eventual Rollins' double-cross?
Ambrose looks like he's going to turn heel. He probably should turn heel. Hopefully, WWE makes up for the decision to do little with him as they get into Raw segments following Sunday's pay-per-view.
Carmella Lost Her Title
We can understand wanting to start a storyline where Becky Lynch and Charlotte go after each other and their friendship is in question, but why include the SmackDown Live Women's Championship? Carmella was doing an amazing job as the titleholder and her loss of the belt almost certainly guarantees she disappears into obscurity on SmackDown Live. She was the type of character who needed that belt to sell her annoying but entertaining persona.
A Flair and Lynch program doesn't need the belt to work. It was a silly choice to include it. Instead, Carmella should have found an underhanded way to hold onto the championship.
What in the blue he!! was that segment WWE booked with Elias? His presence on the card wasn't needed but to book a segment where his guitar broke and nothing actually happened? Why? All fans got was Elias getting mad in the dark. Not only was that confusing but one has to wonder where WWE plans to take this.
As long as this doesn't become an Elias everything-goes-wrong-type series of segments, it can be overlooked. Otherwise, using him in this way made little sense.
Unless, of course, it wasn't intentional which is what the live audience seemed to think.
B-Team Keeps Titles
Wasn't the B-Team supposed to be a transition set of champions? Not removing the titles from them and giving the belts to a much better and more deserving duo in The Revival just points numerous arrows at the weakness of the Raw Tag Team Division.
The B-Team is funny, but as long-tenured champions, it's going to grow old quickly. WWE is pushing their luck by overlooking teams that are more deserving. It would have made much more sense for an old-school-style tag team to cheat The B-Team out of the belts. They become hated but important heels and the WWE Universe feels sympathy for Axel and Dallas.