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Vince Carter To Bring Nike Shox BB4s Back To The NBA

Vince Carter will be wearing the Nike Shox BB4, the shoe he made famous, for the remainder of the 2018-2019 campaign.

Carter, still a high-flyer at 41 in his 20th season, now plays for the Atlanta Hawks and has lived out his entire career above the rim.

He joined Nike in 2000, debuting the BB4s at the Summer Olympics in Sydney, Austrailia. And the legend would pull off one of the most iconic dunks of his career - and there are many - wearing what has become an iconic sneaker in itself.

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via espn.com

Carter jumped over 7ft 2in French center Frederic Weis to slam home, prompting the French media to later dub the play "le dunk de la mort" ("the Dunk of Death").

"The success of the dunk started the legend of the shoes. But I myself went to another level with them, too. I became a star player in the BB4," Carter said, via Nike.com.

The player is set to finish the season wearing PEs of the BB4, with a retro release to follow next year. However, he will play in the sneakers before they are released to the public.

The shoes will also bear the names of Carter's children on the tongue.

via slamonline.com

Nike's Shox concept was birthed way before the BB4. Believe it or not, the idea actually came about in 1984 but the company needed a type of foam that hadn't even been invented yet.

Plans re-emerged in the late 1990s, with designer Eric Avar taking up a keen interest in bringing it to life.

The sneakers, also inspired by a space-age concept, was given a booster-like appearance that gave off a sense of one wanting to take off. And, of course, that's where the explosive Carter came in.

via nike.com

The shoe identified with his game, and the fact that its debut was marked by one of the best dunks in Olympic history serves as more of a reason for Nike and Carter to bring it back.

"Getting the opportunity to debut a new technology was a no-brainer to me," Carter added. "It made sense with how I played."

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