After learning how to run arenas and promotions, a young Vince McMahon made an offer to purchase the WWE from his father, Vince Sr. Once the WWE was firmly under the ownership of Mr.McMahon, he and wife Linda began their quest to reinvent how professional wrestling was seen and repackage it for arenas and families as "Sports Entertainment".

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But along the way, even as the WWE has become the biggest name in entertainment and made the McMahon family a dynasty, the Chairman can’t seem to get another brand of Sports Entertainment going. Every time another federation with the name McMahon starts up, it almost immediately goes down.

Venues

WWE New York

Did these venues simply run their course, or are they abject failures and wastes of company money? The most noticeable of several different WWE buildings was WWE New York, there re-titled The World. Established in the heart of Times Square, the restaurant and nightclub was used to send superstars to host Raw, PPVs, and other events.

WWE Niagara Falls was the company’s attempt at having a theme park attraction. But perhaps the strangest venue sought after by Vince was The WWE Hotel And Casino on the Las Vegas Strip. Vince had purchased a defunct casino in Sin City, but plans to overhaul and turn it into a WWE-themed casino didn’t materialize.

The WBF And ICOPRO

Lex Luger Drinks His Milk

Anyone who was a fan in the early nineties has to remember the cheesy ads of superstars in the WWE weight room talking about persistent training and “you have to want it!” Pertaining to the company’s dietary supplement, ICOPRO. The Integrated Condition Program was actually supposed to be advertised alongside Vince McMahon’s World Bodybuilding Federation, but when the WBF died, the commercials and the giant flag in the bag of The Manhattan Center was all that remained.

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As for the WBF - Vince found out the hard way that no fan of wrestling wanted to watch bodybuilding competitions and fans of competitive bodybuilding didn’t want to watch kayfabe names and storylines strut their stuff. At least they nabbed Lex Luger for the company.

The XFL

Vince McMahon Tries To Relaunch XFL

If fans of bodybuilding had no interest in watching a sports entertainment-centric bodybuilding show and if WWE fans had no interest in watching bodybuilding competitions, certainly they’d want to watch WWE-branded football! As the WWE was experiencing the grandest surge of business during The Attitude Era, the Chairman decided to launch his own football league and the XFL was born. But despite offering a rougher brand of football, plenty of fans turned off the league after seeing its initial debut. Once again, while there certainly was some crossover appeal, wrestling fans showed little interest in football. Meanwhile, NFL and College Football fans showed little interest in what they thought was a lesser, storyline-driven product. After a brief relaunch was canceled due to the COVID-19 outbreak, the 2020 version of The XFL was purchased by The Rock and a 2022 season has been targeted for a third launch.

There is nothing wrong with sticking with what you’re best at and staying focused on it. Particularly for Vince, since every time he ventured away from the WWE product, he hasn’t yielded anywhere near the results he would have expected. Even when he tried to relaunch ECW, the brand wound up being decried by fans, and that was a no-brainer.

Vince McMahon’s attempts to branch out while often seem silly are also a little indicative of how the rest of the entertainment community views him - as a huckster and a shameless “rasslin” promoter. It’s a stigma that will always be on the business. Even as hard as his heirs work to change it.

NEXT: 5 Great Business Decisions Vince McMahon Has Made (& 5 Bad Ones)