In an attempt to capitalize on the popularity of Brock Lesnar rockin' out to the Money in the Bank boombox, WWE has given Lesnar a new shirt sure to please a few fans, but also warm Lesnar up to the crowd.
The last big t-shirt success for Lesnar came when he shouted at an opponent, "Suplex City b-tch!". The phrase probably wasn't intentional but it stuck and a series of shirts were created for Lesnar in every town he showed up in. On last week's Raw, Lesnar, after recently winning the Money in the Bank briefcase showed up and treated it like a boombox. The image became an immediate viral .gif that is still being shared a week later.
WWE has seen the popularity of that image and is going all-in on the idea.
A new "Brock Party" shirt is now available on WWEshop.com and you know, with Lesnar set to appear on Raw tonight, they'll be plenty of those shirts in the crowd as he announces who he'll cash the briefcase in on.
With the new shirt and the unexpected success of his boom box persona, it will be interesting to see if WWE moves Lesnar in a direction that is more fan friendly. He seemed to really be enjoying himself on last week's Raw and if WWE can cash in on the idea of fans loving him listening to some make-believe music, they may be onto something.
What This Means
AEW just came off of a very successful inaugural pay-per-view but until proving they might be a legit contender to WWE, the joke was that they were known as a t-shirt company. Clearly, there's something to having a shirt that everyone loves.
WWE likely hopes this new Lesnar "Brock Party" shirt starts a trend back in the right direction for their product.