Though WWE reinstated Hulk Hogan and brought him back to host the Crown Jewel pay-per-view, it seems as though the company still isn't fully comfortable throwing his name around.
According to Bryan Alvarez of Wrestling Observer Radio (h/t Ringside News), the WWE social media team was told to not mention Hogan at all - even noting that they've stayed away from him since last week's pay-per-view.
"I got a question for everybody coincidentally. When’s the last time you saw Hulk Hogan’s name on WWE.com? When’s the last time you saw Hulk Hogan’s name on WWE’s social media. He’s vanished off the face of the Earth.”
"The social media department has basically been told zero Hulk Hogan. Not saying he’s not going to be back again. I think that they’re just biding their time...But boy did he drop off the face of the Earth after that Crown Jewel show."
Crown Jewel marked Hogan's first WWE appearance since WrestleMania 31 in San Francisco three years earlier, where the New World Order fought members of D-Generation during Triple H's match with Sting.
Just three months later, WWE fired Hogan when leaked audio tapes of him using racial slurs were released to the public. All Hogan merchandise and mentions were removed from WWE.com, and they refused to reference his name up until reinstating him just a couple of months ago.
So even though WWE brought him back into the Hall of Fame and had Hogan return to television programming, it doesn't seem as though they're completely comfortable treating him normally again. As Alvarez noted, WWE appears to be treating the matter with patience, waiting until the time is right until they put it all behind them again.
After the audio tapes were leaked, Hogan went on Good Morning America and pleaded for forgiveness from his fans, saying he wasn't a racist and it was a mistake. WWE continued to stay away from mentioning Hogan over the next three years, though rumors circulated numerous times that he was closing in on a return.
But bringing Hogan back to host Crown Jewel is a sign that WWE is slowly but surely ready to move on as if nothing had happened. At the end of the day, Hogan was responsible for building WWE into the global phenomenon that it is today - and perhaps that's why they don't want to stay away from mentioning him much longer.