Due to the rise of AEW and a drop in WWE television ratings, Vince McMahon has been forced to make some major changes to his product.
Heyman jumped into his new role right away and brought back some elements of the Attitude Era. This included Bobby Lashley and Braun Strowman crashing through an LED screen, which set off a series of fireworks backstage.
There have been some more adult oriented storylines and segments as well ever since Heyman took over, but that doesn't necessarily mean that WWE is ready to move away from the Attitude Era.
During an investors call (via The Wrap), McMahon touched on a number of topics and said that WWE doesn't plan on bringing back the Attitude Era:
"We just haven’t come anywhere close, actually, to going to another level. There will be something we do in terms of a direction of content — more controversy, better storylines, etc.
But at the same time, we’re not gonna go back to the quote ‘Attitude Era,’ and we’re not gonna do blood and guts and things of that nature, such as being done on perhaps a new potential competitor."
Heyman has been introducing a handful non-PG storylines and a little more violence, but Vince isn't keen on changing the general product here. So it sounds like we'll get some doses of the Attitude and Ruthless Aggression Eras here and there, but unfortunately for the old-timer fans, WWE simply isn't going back to those days.
It'll be interesting to see what other changes Heyman and Bischoff will make as time progresses. AEW will be putting on weekly shows beginning in the fall, around the same time when SmackDown moves to Friday night broadcasts under Fox. That's when McMahon, Heyman, Bischoff and other WWE officials will really have to bring their A-game to our TV screens.
What This Means
Obviously, there were some segments and storylines in the Attitude Era that would never work today in WWE. But with Heyman in charge of Raw, you know he'll be looking to run some storylines that don't fall into the "PG Era." It'll be interesting to see how he and Bischoff go about changing up the product without moving into the Attitude Era again, which Vince vows won't happen.