In the modern era clubs logos have grown in importance. Whilst club crests traditionally were just used to display a team's name, colors, and occasionally their motto, mascot and/or a local landmark, more recently, an effective logo can be crucial for brand recognition and growth. We see many clubs redesigning their logos in light of the global business that the Premier League has become.
Although a distinctive and effective logo can be important, it is a worry that some clubs are so willing to sacrifice history, heritage and tradition. After all, it is those things which make the Premier League and English football so great. Obviously, there is a great deal of subjectivity with regards to which club's have the best and worst logos, although some are rather more unanimous.
While several clubs in the Premier League have been around a long time, the league as we now know it has only been around for under 25 years. Some logos have more history than others, so the history behind them was taken into consideration. Some of the newer teams though have in fact produced some beauties.
Each logo is ranked largely upon its aesthetic merits, with aspects such as historical relevance also being accounted for. As well as ranking all 20 of the Premier League badges, there is also some information on each club's crest history, and how their current incarnation came into being. Here is the ranking of all 20 Premier League logos. Please share your thoughts on what you think the best logo is and maybe give it your own ranking if you're up for it.
Another promoted team, Bournemouth are genuine Premier League minnows. This season is Bournemouth's first ever campaign in the Premier League, having spent the vast majority of their existence in the third and fourth tier of the English football league. Much of Bournemouth's current identity began in 1972, when the club became AFC Bournemouth, changing their kit and logo.
18 Stoke City
Now Premier League stalwarts, during their time in the Premier League, Stoke have been criticized for their lack of invention and creativity at times, and that could certainly apply to the club's logo. The current logo which has been in use since 2001 is painfully unimaginative, with just three red stripes on a white background, with the clubs name 'Stoke City' at the top, and their nickname 'The Potters' at the bottom.
17 Newcastle United
16 Leicester City
15 West Brom
13 Norwich City
Norwich City, like a number of other Premier League sides, have a bird as their mascot and as a prominent feature of their crest. In Norwich's case, it is a canary. The club have been known as the Canaries for over a century, owing to the city's long-standing connection with the bird, which began in the 15th century when Flemish weavers would import canaries via the Dutch colonies in the Caribbean.
12 Crystal Palace
9 Manchester United
8 Swansea City
7 Aston Villa
6 Tottenham Hotspur
5 Manchester City
Through their exceptional academy, Southampton have gone from a third division side to a Premier League club fighting for European football in only a few years. You may not realize it at first, but there are a real myriad of design features that make up the Southampton logo. Firstly, we have the halo, located above a football, which is a reference to the club being known as the 'Saints'. The scarf shows the clubs colors of red and white, supposedly a reference to the team's support.
Despite still having never won a title during the Premier League era, Liverpool remain England's most successful club, although they have fallen behind Manchester United in terms of domestic titles. Liverpool's badge is undoubtedly one of the best in the league. A clever design with a number of powerful references, the eternal flames on either side are in memory of those who died in the Hillsborough disaster, while the head of the badge is in reference to the Shankly Gate.
1 West Ham
It is a real shame that West Ham have already decided to change their logo for the 2016-17 season ahead of their move to the Olympic Stadium. The new badge is a shadow of the current design, with the club adding the word 'London' in an attempt to capitalize on their stadium move. At the heart of the current design is Green Street House, also known as Boleyn Castle, which has featured in the club's badge for more than 100 years and will be removed for the first time next season.
It's a great looking monument for a crest, and twinned with the two hammers found on both the current and next badge, it makes for a fantastic logo. The hammers, which are also West Ham's nickname, come as a result of the local areas close ties with ironworks, with the club previously being known as Thames Ironworks FC, the hammers have also been a regular fixture on the clubs logo for the last century.
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