The unveiling of new football kits at the beginning of each season is as exciting as it is nerve-racking. It may seem an innocuous part of the sport, but a team strip can embody the traditions, history and culture of an entire football club and its followers.
Unlike a crest, which often provides a much longer term connection to a club, a uniform represents a team for a full season. Countless designers and marketing professionals are hired to devise stylish yet meaningful attire players and supporters can wear with pride. Giant companies devote months of planning in an attempt to ensure kits look just right, and yet every so often fans end up with a disastrous final product.
Luckily for fans, they can choose whether to purchase the latest edition or hang on to a favorite from 10 years ago. However, thanks to six or seven-figure contracts between clubs and global clothing suppliers, players don’t share the same freedom. No matter how revoltingly colored, excessively complex or unbearably plain a kit might be, nothing can change the attire players are forced to model in front of thousands of people at stadiums and millions more via television.
Many clubs take pride in showcasing tradition, particularly through home kits. Think of Real Madrid: it would be a crime against football to dress the Spanish giants in anything but all-white at the Santiago Bernabeu. Other sides are more inclined to favor style over preexisting guidelines and will dress their players in whatever is required to grab attention.
Irrespective of the kind of values each club incorporates into its kit collection each season, team attire is a tricky garment to design without some form of backlash or ridicule from supporters and rivals fans alike.
Here are the top 15 worst football kits to be worn during the 2015-16 season.
15 Dundee United
14 Real Madrid
11 Manchester United
10 Stoke City
9 Manchester City
7 Swansea City
4 AC Milan
3 FC Porto
2 Seoul E-Land FC
1 SK Brann
It seems Hummel has trumped clothing behemoths Adidas, Nike, Puma and Umbro in an attempt to optimize the weather resistance of football kits. Having asked the Danish company to design its 2015 home strip to ensure players can withstand the frosty conditions served up in Scandinavia, SK Brann players will be strutting around Norwegian pitches in a red and black get-up made entirely of rubber-latex. Despite totally disregarding style, rain, snow and wind will stand no chance against the creation Hummel is calling the “Fire Suit.” Although it’s an ingenious idea in theory, it’s probably too cold to be playing if the weather demands players to wear rubber.
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