The 1990s were a magical time for a variety of businesses and forms of entertainment. That decade brought us the explosion of the Internet and with it more websites than any person could visit in a lifetime. It was understandably only a matter of time before the so-called “Internet Bubble” burst, and the same was the case for the state of professional wrestling in North America. There was never a situation where the WWE, WCW and ECW could all thrive and survive for a long period of time. It was the WWE that was the final organization left standing tall when the dust settled.
Things only got worse for the state of pro wrestling in 2001 when, largely because of pride over all that had occurred during the “Monday Night Wars,” the WWE thoroughly botched the “Invasion” angle. After getting things wrong for so long, the company that eventually became WWE got things right with the “Brand Extension” era that saw the Raw and SmackDown brands become separate entities. After years of successful angles and memorable matches, the WWE ultimately screwed up the extension because, well, of course the company did. That idea was abandoned, for many reasons, in the summer of 2011.
Perhaps the time has come for the WWE to revisit the idea of having Raw and SmackDown be brands that are, minus the occasional showdown or pay-per-view event, separate. At no point over the past four years has the WWE been, as it pertains to talent on the roster and also the company's plans to acquire wrestlers in the future, ready for another brand extension, like they are today and such a switch in policy and in booking strategies could provide what is a much-needed shake-up to a product that is flirting with becoming as stale as it was in the spring of 2002.
10 WWE Product Needs a Shakeup
9 Cutting Dead Weight
8 Two Different Forms of WWE Programming
7 Faster NXT Call-ups
6 Repackage the Midcard Championships
5 Pay-per-view Shows No Longer As Important
4 Significant Yearly Roster Changes
3 Floating Champions
2 Continued Growth of NXT
1 Friendly Competition
A brand split means two separate rosters, two separate writing teams and two different production crews that are traveling around the world. This should, in theory, lead to some friendly competition among those on the Raw and SmackDown brands. That occurred during the early days of the original brand extension, and it made for some entertaining television until the WWE went out of the company's way to bury SmackDown. Allow the two shows to truly grow underneath the umbrella of a new brand extension, WWE, and you could be in for the best days that the company has enjoyed in years.
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