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12 Rules The WWE NEEDS To Follow For The Brand Split

As of June 2016, most people have heard the news of WWE reviving the Brand Split. Whether fans are in favor or against the decision, bringing back the Brand Split has created a significant buzz around the WWE. Fans are anticipating which wrestlers will join Monday Night Raw and which wrestlers will join what will become Tuesday Night SmackDown. Some fans are hoping for SmackDown to return to the prominence it once held under the direction of Paul Heyman, while others are hoping that this will fix a lot of the problems with pacing, storyline development, and the development of characters.

However, there is a concern that surely many fans have had about the execution of the Brand Split in its previous incarnation. While it did have its positives and managed to cater to both of their audiences, the Brand Split was ultimately flawed in the fact that wrestlers would cross over between brands far more often than they should have. Not only that, but the two World Championships alternating main events of big PPVs ended in the worst way possible with the World Heavyweight Championship often opening up the show. And because of their booking and the amount of big stars who left, there was still a deficit in regards to main event talent.

The Brand Split wasn’t a complete failure, as it did lead to the creation and rise of new stars, but with the current state of booking in WWE, even the resurrection of the Brand Split might prove pointless if the WWE doesn’t abide by certain rules. If there aren’t changes to the previous incarnation of the Brand Split, then WWE might find themselves in the same boat as last time, with two World Titles with one meaning significantly less, two sets of rosters that interact far too much, and two shows that are equally uncreative.

So when thinking of what would make the Brand Split work to the best of its ability, there are a couple of rules that would need to be followed. With that being said, here are the 12 Rules the WWE needs to follow for the Brand Split in order to maximize the effectiveness of this business move.

12 Make the Entrance Sets Unique

via reddit.com

11 Limit the Supershows

via scottyrussell316.blogspot.com

10 Create An Incentive for Competition

via wwe.com

9 Part-Timers Should Be Signed to A Specific Brand

via gamesheadline.com

8 Have Brand Exclusive Events

via en.wikipedia.org

7 Alternate Title Contenders Between Brands

via dailywrestlingnews.com

6 Only One World Champion

via wwe.com

5 Make the Mid-Card Championships Brand Exclusive

via wrestlingarticle.wordpress.com

4 Separate, but Equal Star Power

via wrestlingnews.co

3 Actually Keep the Brands Separate this time

via nzgamer.com

2 Improve the Writing & Booking Overall

via muscleandfitness.com

1 Make Raw Two Hours Again

via sprintcenter.com

The truth is, no matter how many changes they make to both Raw and SmackDown, there is still an inequality amongst these shows as long as Raw remains a three-hour program. How a two-hour show can compete with a three-hour show is beyond me. If the goal is to divide the shows and make their audiences different, then perhaps that can be used to somewhat justify keeping the extra hour, but the fact remains that watching three hours of wrestling is a task that takes a lot out of wrestling fans. WWE can have great storylines and great wrestling, but if Raw is three hours, then the sense of competition that comes from it will be pointless. And if that isn’t a big enough reason to reduce Raw, then the immense ratings drop in the third hour, as well as the years worth of fans complaints should be a bigger persuading factor. No one wants Raw to be three hours and they’re clearly having trouble filling a three-hour show, so the ratings will likely improve if USA Network and WWE cut the third hour. Aside from certain shows like the Raw after Mania, a two-hour Raw would be great for everyone.

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12 Rules The WWE NEEDS To Follow For The Brand Split