“Oh, you didn’t know…” When that cry goes out at the beginning of the theme music, crowds usually get very loud in anticipation of the arrival of The New Age Outlaws. “The Road Dogg” Jesse James and Billy Gunn survived a few bad gimmicks each in WWE to become one
of the most popular tag teams in the history of the company. However, before being the voice of arguably the most widely known entrance theme in the company’s history, Brian James struggled just to get noticed.
Brian James is the youngest son of the legendary “Bullet” Bob Armstrong and that designation seemed to be more of a hindrance to Road Dogg than a helper. In WCW and Smokey Mountain Wrestling, James wrestled as The Dark Secret and was mostly a jobber with the occasional upper level match on television. Once James arrived in WWE, he went from being a roadie for “Double J” Jeff Jarrett to being one of the key members of D-Generation X and one of the top talents in the company in merchandise sales.