WrestleMania 34 will mark the fifth annual Andre the Giant Memorial Battle Royal. The first one took place at WrestleMania XXX and was viewed as a much bigger deal back then that it has wound up becoming. Cesaro won the inaugural match and it was assumed that The Swiss Cyborg would become a top guy from there on in. That did not happen of course.
The following year Big Show won the match, then Baron Corbin the year after, and last year the over the top rope bout was won by Mojo Rawley. While every man who has won it to date has been awarded the much coveted trophy, none of them have been shot to the top of the card off the back of it or received any sort of opportunities for winning the match.
According to PWInsider that could be very different this year. On April 10th, just two days after WrestleMania 34, a documentary about Andre the Giant will air on HBO. The timing of that release looks like it will mean a lot more onus will be placed on the match that is named after Andre in New Orleans. Plus it will mark the return to where the first match took place four years ago.
How WWE will make the match into a bigger deal remains to be seen. They can add bigger names to the match but the only real way to make fans and Superstars care about it more is to give them an incentive to win. Perhaps the winner of the match will earn themselves a title match, maybe one that they have to use the next night on Raw or on SmackDown Live two days later.
Even without the release of the Andre documentary something needs to be done about the memorial battle royal. It has simply become a match that WWE use to get names out in front of the crowd that they don't have any other plans for. Legitimate rivals need to meet in that ring and those who compete in the match need to have the incentive of a worthy prize whether it be the promise of a title shot or otherwise.