Bray Wyatt debuted The Fiend character back in 2019 and it quickly became one of the most popular gimmicks in WWE. Fans were so invested in this character and it seemed like WWE found its next big hit, but it was only a matter of time before they messed up at Hell in a Cell that year.

RELATED: 10 Ways WWE Has Failed Bray Wyatt

Ever since then, the company has failed Bray Wyatt many times. When he should’ve looked like an undestroyable monster, he lost his match. And more often than not, it hurt his character a ton. Some fans even believe that WWE has buried The Fiend character and it’s not possible for him to work as a main-event star anymore, but some fans clearly enjoy his storylines.

10 Why He Can Be Saved: Bray Wyatt Is A Genius

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Fans thought that John Cena buried Bray Wyatt at WrestleMania XXX when he defeated him. But Wyatt revamped his character once again in 2016 and became a fan favorite. And once again, the company messed up.

Ever since debuting The Fiend gimmick, Wyatt has worked as a great storyteller and this is why fans believe he’ll somehow manage to save his current gimmick this time as well.

9 Why He Is A Lost Cause: WWE Has Zero Idea What To Do With Him

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It seems like WWE doesn’t know the end result in The Fiend’s storylines. It starts off great but then WWE kind of forgets what’s their main objective. The rivalry with Randy Orton, for instance, was a chance for WWE to right their wrongs but they screwed Wyatt again.

RELATED: The Fiend: 10 Backstage Stories About Bray Wyatt We Can't Believe

Fans don’t know why Bray didn’t win matches against Seth Rollins, Goldberg, and Randy Orton and there was a story that neither does WWE apparently. Until they make a clear plan, it’s almost guaranteed that The Fiend gimmick will stay a lost cause.

8 Why He Can Be Saved: Fans Still Love Him

the fiend wwe

Bray Wyatt has had fan support since day one. He proved himself a long time ago what he is capable of and this is why the fans trust him. Even though he has been buried several times in his career, the audience stayed loyal to Wyatt.

The Fiend is still a popular gimmick, and even though a lot of things have gone wrong with him, as long as the fans still care about Wyatt, he isn’t completely buried.

7 Why He Is A Lost Cause: Fans Want The Fiend Gimmick To End

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Up until WrestleMania 37, fans were somewhat invested in the storyline of The Fiend and Randy Orton. Because it meant that Wyatt was getting his moment at WrestleMania but that didn’t happen.

WWE has also split Bliss and Fiend now, and this has caused many fans to lose complete interest in The Fiend gimmick. Many fans are frustrated with the booking, so much so, that they want Wyatt to revert back to his old gimmick and continue to work as the Eaters of Worlds instead. For some, WWE has done critical damage to The Fiend gimmick and it probably won’t be easy to fix those errors.

6 Why He Can Be Saved: The Storyline Is Becoming More & More Interesting

the fiend bray wyatt

For some fans, the entire Fiend gimmick is getting confusing, but it’s true that most fans tune in to Raw every week just to see the progression of this character. Bray Wyatt is, in no way, a normal character. The Fiend also doesn’t care about wins and losses, because, well, demons don’t work that way.

RELATED: The Fiend & 6 Other Wrestlers Who Came Back From The Dead

There’s something interesting that WWE is trying to show to the audience. Those who notice the easter eggs and try to find the hidden meaning seem to be very happy with the entire storyline. And even those who don’t understand what’s going on are still getting intrigued by the whole thing.

5 Why He Is A Lost Cause: The Fiend Kills Babyfaces Characters

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The Fiend gimmick will only work in WWE if he’s booked as an unstoppable monster. But that’s a recipe for disaster.

At Hell in a Cell 2019, The Fiend no sold multiple Curbstomps during the match and it made Rollins, a top babyface at that time, look like a complete joke. Aside from Daniel Bryan and Kevin Owens, none of the other faces Wyatt feuded have really come on the good side after feuding with him.

4 Why He Can Be Saved: It Doesn't Take Much To Build Momentum Again

bray wyatt wwe champion

In the WWE Universe, things work differently from the normal world. Wrestling fans also have a shorter memory which makes it easy for WWE to switch gears any time they want.

One moment fans will be outraged with a wrestler’s loss, and a few weeks later they’ll forget everything. All the company now has to do is to book The Fiend properly for a few weeks (with three to four being the sweet spot) and they’ll have a great storyline built. Fans will move on from his WrestleMania loss once Wyatt wins another high-profile match.

3 Why He Is A Lost Cause: He Has Become A Regular Fixture These Days

the fiend universal champion

When The Fiend first debuted, WWE treated him like a special thing. But since then, he’s kind of become a regular fixture. He brings out his darker side way too often when he should’ve instead be given special treatment from WWE.

There’s a reason why Bray Wyatt has two different personalities. For most fans, peak Fiend was during the rivalry with Finn Balor because it was a new character at that time and wasn’t a regular fixture back then.

2 Why He Can Be Saved: The Company Is Still Pushing Him

bray wyatt genius

So far, The Fiend has never gotten buried by someone lower than him. Fans are upset as to why he lost to Goldberg, but there are explanations for even that on the internet.

Bray Wyatt is still getting a lot of screen time to do his thing and it seems like WWE really wants to make this gimmick more interesting. There might be long-term booking going on because Wyatt has done that before. The losses don’t affect him, and as long as WWE is giving him a decent chunk of screen time, it’s great.

1 Why He Is A Lost Cause: The Gimmick Won’t Work In The Long Run

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The Undertaker and Kane were one of the most popular supernatural characters that worked in WWE. But things are different now and it’s really hard to tell a story such as of The Fiend in today’s time.

In the long run, it’s highly unlikely that The Fiend character will work properly. His entire gimmick has been about vengeance from those who hurt him in the past. That kind of thing can only work for a limited time.

NEXT: 8 Wrestlers Who Always Struggled In Long Matches