Hulk Hogan was the top main eventer and babyface in WWE throughout the company's boom in the '80s, but his popularity was starting to decline in the mid '90s for a variety of reasons.
Hogan's All-American gimmick was simply growing old among WWE fans, and though he remained a household name in the wrestling business, it was clear that he was no longer "the guy."
WWE had also been moving towards a new wave of superstars to carry the torch, and this included Canadian icon Bret "The Hitman" Hart, who was seeing his popularity soar at an all-time high.
Long-time WWE producer Bruce Prichard knew he had something special here with Hart, and he also saw a prime time to turn The Hulkster heel for the first time since he joined the company.
On the Something to Wrestle podcast (h/t WrestlingInc.com), Prichard explained why he wanted to turn Hogan heel in 1993 - which would have led to an epic program with Hart.
"In 1993 I think I would have loved to turn Hulk Hogan heel. I would have loved to of turned Hulk Hogan heel and work an extended program with Bret Hart ending up with the WWF Championship in the middle of that, but it would have ended up with Bret and the title.
I think if you take the jealousy role and amplify that a little bit and do nothing different than what we were doing because during that time the audience was booing Hulk Hogan.
There was a segment of the audience already booing him so just kind of flip the script and do similar with what we did with The Rock...It would have been a tough road I'll say that because there were pockets that Hulk Hogan was the hero and nothing was going to change that."
Hogan also revealed several months ago that he suggested a heel turn to Vince McMahon following his match against Ultimate Warrior at WrestleMania VI. But Vince didn't think the idea would work, and he told Hogan that he "can't be a heel."
At any rate, Hogan continued to perform as a face throughout the remainder of his time in WWE. It has been suggested that Hart would defeat Hogan at WrestleMania IX to become the new World Heavyweight Championship, but according to The Hitman, The Hulkster refused to put him over.
And unfortunately for Prichard and all of those in WWE (plus the fans) who wanted a Hogan heel turn, it wouldn't happen until he joined the rival WCW promotion - finally pulling off the act in 1996 when he formed the New World Order with Kevin Nash and Scott Hall.
Hogan's Heel Turn Could Have Changed Everything
As everybody saw in WCW, Hogan's heel turn completely changed the wrestling industry forever. You can't help but wonder what would have happened if he flipped the script by turning bad guy in WWE. Perhaps the Monday Night Wars wouldn't have existed, and maybe Hogan would have never left WWE. We can only imagine how things could have played out if Prichard was able to get his wish by turning Hogan heel.