Russo has managed to remain relevant by taking jabs at whoever he can and, having fired shots at Eric Bischoff over his recent firing, he's gone at AEW too. Russo says that the new promotion will have to change their strategy when ratings cave in around three months.
Cody addressed this after a fan tweeted at him saying: "We need a product that appeals to the masses, not the marks."
The AEW executive vice president would claim that the cord-cutting era has something to do with wrestling's ratings but the new company is proud of its results so far.
“This is the era of cord cutting, simulcast and dvr bumps," he wrote in response. "We are proud of how incredible the numbers have been and know we need to work hard now more than ever.”
Cody also noted that AEW Dark episodes have almost two million views combined.
Despite doing well over a million in viewers garnered every week as it relates to Dynamite, the show has kept dipping in ratings, losing a few hundred thousand for three straight weeks.
The fan was back at it on Tuesday, suggesting that wrestling promoters are the only ones coming up with excuses when ratings drop.
“Only wrestling fans say this," he said. "Did millions of Walking Dead and South Park fans start watching on their phones? No they lost interest. Ratings for NFL, NBA and MLB are as high as ever. But when wrestling loses viewers you all come up with every lame excuse you can think of.”
Rhodes would shoot back with the following:
"Y’all can untag me friend. VR had great success in the 90s. None of this is really applicable to our brand today and this product. As fun as it is to keep moving the goal post, we keep scoring. Fans demanded this alternative and we were the lucky ones able to deliver it.”
Y’all can untag me friend. VR had great success in the 90s. None of this is really applicable to our brand today and this product. As fun as it is to keep moving the goal post, we keep scoring. Fans demanded this alternative and we were the lucky ones able to deliver it.— Cody Rhodes (@CodyRhodes) October 22, 2019
So, Let's Give It Three Months
It's way too early to tell how successful AEW will be as a brand as they still hold some intrigue and new fans will keep tuning in to see what they really have on offer.
Russo's kinda correct with his prediction as it pertains to the timeframe, though. Three months will be just about the time we'll know for sure.