Ever since WWE moved SmackDown to live on Tuesday nights, Commissioner Shane McMahon and General Manager Daniel Bryan have been out to beat Stephanie McMahon and Mick Foley for ratings.
Vince McMahon told his siblings he wanted to see them go at it against each other. Though it hasn't shown on-screen, Bryan is definitely desperate to put SmackDown over. According to Nick Paglino from WrestleZone, Bryan is no fan of the product he's seen from his rivals, nor was he big on Goldberg's return:
“Cowardly in the sense of, for example, they don’t rely strictly on their Raw talent to sell their shows. They’re bringing in people from the Attitude Era like Bill Goldberg. We don’t need that here on Smackdown Live because we believe in our stars.”
Though Bryan makes a strong statement about believing in his own stars, WWE ratings are going down. Bringing back old guys is a way of recruiting the old timer fans to start watching again. Like it or not, Bryan's got a long way to go if he wants to topple Raw in the ratings war.