It's been an ugly few months for Dolph Ziggler. After last night's SmackDown Live, a show that saw Ziggler lose again, it's only getting uglier. Ugly enough that Ziggler may be in line for another major change or a departure from WWE.
Ziggler returned to WWE not long ago after a mini-hiatus in which he was healthy but simply not being used on WWE programming. Rumors were that he might be gone, but when it was announced he was still working live events and eventually making his way back to television, speculation began to mount that Ziggler was about to undergo a dramatic character change. Instead, Ziggler did return, but with no real character at all.
His new gimmick was to trash all gimmicks and call wrestlers who had fancy entrances, lights, and pyro as part of their characters overrated and a waste of time, hiding their flaws behind their flashy gimmicks. He began to come out to the ring mocking past and present WWE Superstars and then eventually to no music whatsoever. One of his main targets became Bobby Roode.
Roode is known for his glamorous entrance and has grown in popularity with the WWE Universe due to his theme song that is a huge hit with the audience. Ziggler took issue with this and challenged Roode. After each wrestler won a single's match, Roode challenged Ziggler to a two-out-of-three falls match, which Roode won this past Tuesday on SmackDown Live.
Now known again for losing in a big-match situation, Ziggler was interviewed by WWE.com and told the cameras he's proven he can't put his money where his mouth is and perhaps it's time he reconsiders his career as a WWE wrestler.
While this could all be part of whatever WWE has planned for Ziggler, it has to be frustrating that Ziggler's character and personality are no longer clicking with the WWE audience. He's well aware that people hated this new gimmick and that his first real feud was one he lost upon his return is not a good sign for the veteran.
WWE needs to find something for Ziggler that sticks. Whether that be a total 180-degree turn from his current gimmick, a move to Raw, a tag team partner or joining a faction like The Shield or even starting his own group, something has to give. Ziggler's floundering around the mid-card and continually losing matches can't continue if he intends to stay in the WWE.