WWE hired Eric Bischoff to take over as the new Executive Director of SmackDown Live at the end of June, while Paul Heyman was assigned the same role for Monday Night Raw.
However, Bischoff's tenure with WWE ended last month, when the company removed him from is role and hired Bruce Prichard as his replacement. With that, Bischoff was out of WWE after less than four months after coming back.
Bischoffs first go with WWE was a massive success, when Vince McMahon hired him as the new general manager of Monday Night Raw. There was plenty of excitement and hype around Bischoff's new hire, so why didn't things go smoothly this time?
The former President of WCW explained in an interview with WrestlingInc.com that there is no hostility against WWE, and that he recently had a conversation with chairman Vince McMahon. Bischoff added that his brief run as the Executive Director of SmackDown "was a great opportunity."
As for why things didn't work out? Bischoff claimed that "it was a bad fit." Not only that, but he and WWE simply didn't see eye to eye on how things should have gone:
"One of the things I learned is you not to be really, really passionate about making a commitment that big, and it was a big job. To be honest about it I think that my personality and the way I approach things creatively and the way I approach business didn't fit their formula and I think that's going to be one thing that I'll be a little more careful about moving forward, to make sure the opportunity and personalities kind of match a little bit better than they did.
"That was no fault of theirs, they were very honest and very open about the opportunity when I took it. I thought it was going to be a great opportunity, and it just wasn't."
It was also reported by Bryan Alvarez of Wrestling Observer Radio that Bischoff "didn't know" the superstars, and that he didn't exactly try to familiarize himself with the WWE talents.
There were obviously multiple factors in WWE's decision to move on from Bischoff, but he can't receive all the blame. The SmackDown TV ratings have been a problem since moving to Fox on Friday nights, and WWE has made its fair share of questionable booking choices. But at the end of the day, McMahon and officials decided that a change was needed, and they went through with it.
Bischofff Deserved More Time
Given his success in running WCW, Bischoff probably deserved more time to work out the SmackDown Live product the way he wanted to. It was never going to be a quick fix when WWE brought him aboard, but the company obviously decided that it wasn't going to work with him.