If I was afraid of snakes, then the last thing I would want to do would be to spend my career handling a huge python. But that is exactly the case when it comes to Jake "The Snake" Roberts. And in case you were thinking that it was some gimmick he had forced upon him, it wasn't. Jake came up with it himself!
Now, to be fair, he was stoned at the time. However, I'm not sure how that would make you think it was a good idea to carry around a huge creature that terrifies you. But he did and it became one of the greatest gimmicks in the history of the WWE.
Given that he was stoned at the time, we should probably be thankful that he didn't end up as Jake "The Cheetos" Roberts. That would have been great for product placement, but definitely not as intimidating.
You can hear Jake tell the story of the gimmick in the above video.