The Cody Rhodes and Young Bucks-funded "All In" event, scheduled for September 1, is shaping up to be one of the most memorable independent shows in pro wrestling history. With the Starrcast convention giving the fans an even greater incentive to enjoy the weekend in Chicago, the Bullet Club members gained enough fan popularity, even with a reduced level of promotion, to sell out a 10,000-seat arena in under 30 minutes.
Interestingly, fans are not even aware of most of the card yet. Right now, the only match advertised is Cody vying for the NWA World Heavyweight Championship, which is currently held by Nick Aldis (formerly Magnus). However, there have been many names announced to appear, including Jay Lethal, Kazuchika Okada, Kenny Omega, Stephen Amell, Marty Scurll, Adam Page, Tessa Blanchard and others.
While the All In event is mostly catered to the millennial fanbase, pro wrestling legends Jim Ross and Eric Bischoff discussed the show on the latest edition of The Jim Ross Report. Ross and Bischoff discussed various factors of the show, including how it compares to old school wrestling, and how long it should be.
Bischoff discussed how many people come up to him during autograph signings and talk about how they miss the old style of wrestling. While Bischoff admits that he does prefer a good storytelling angle, he understands that this new generation of wrestling fans are calling for a different style of what they see in the ring. Despite their preferences, Bischoff did also add that this should not fully take away the art of storytelling, and that is something that Cody and company should still focus on.
Regarding how long the event should be, both agreed that three hours is the sweet spot. They feel that anything longer than that may feel repetitive, and you always want fans wanting more. Cody was asked on a previous interview on the Wrestling Observer Newsletter whether an "All In 2" will happen, and he is undecided at this point.
Jim Ross then addressed whether he will be at the event. While he is in total support of the event, he will not be attending. This is because Ross admits that he is an Oklahoma college football fanatic, and he will be attending their game that weekend against Lane Kiffin's Florida Atlantic team.