John Cena continues to expand his personal brand.
After starring in big budget Hollywood films, such as Sisters and Trainwreck, and being featured in the FOX reality series American Grit, numerous media outlets including Sports Illustrated, and ABC, have confirmed the 15-time WWE World Heavyweight Champion will host this year's ESPY Awards.
For those who are unfamiliar, the ESPYS is an award show that honors the year's finest in team and individual sports. The profile of the show has grown in the last decade featuring hosts like Drake, Justin Timberlake and Samuel L. Jackson. Cena receiving this opportunity speaks to his growing profile as a mainstream celebrity, and bankable showman.
Through ESPN, Cena said the following :
"It is truly an honor to be named host of The 2016 ESPYS," said Cena. "Not only will the biggest names in sports and entertainment come together to recognize some of the most spectacular athletic performances of the year, but we'll also raise funds for The V Foundation to further much-needed cancer research."
With Cena's occasional contributions to the Today Show, growing acting opportunities in Hollywood, and other side projects which seem to be gaining momentum, the question must be asked; how much longer will John Cena be a WWE superstar? Whatever the case, this is an incredible turn of events for Cena and WWE, who have seen their partnership with ESPN grow exponentially since SummerSlam 2015.
John Cena has long been a wizard of the microphone and his inclusion will surely be one of the highlights of this year's event. The ESPYS will be broadcast live on ABC Wednesday, July 13, at 8 p.m. ET from Microsoft Theater in Los Angeles.
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