One of the best things that hat retailer LIDS ever did was allow customers to customize their hats. Now they're partnering with WWE in order to offer custom hats for wrestling fans.
LIDS' customization process will allow wrestling fans to select a blank baseball hat, choose their favorite wrestler, logo or autograph to be embroidered onto their hat.
When looking at the WWE section of LIDS' website, the Superstars that you can choose from are Undertaker, Shawn Michaels, Stone Cold Steve Austin, John Cena, Roman Reigns, Finn Bálor, Charlotte Flair and Alexa Bliss.
As far as I can tell, it doesn't look like the autographs have to match a star's logo. So you could match a Stone Cold Steve Austin logo with another wrestler's autograph if you would like.
You can goto LIDS' website and also customize a Raw 25 hat, Royal Rumble hat and numerous other hats. It looks like they're offering any and every hat that you can imagine. They're as cheap as $5 and go up to as much as $36.99.
This is a great way for WWE to put more money in the pockets of some of their former and current stars within the sport while also giving their fans more apparel to choose from as well.
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In LIDS' press release, they stated that the custom WWE hats will be available at almost 1,000 stores around the United States. The good news is that if you can't make it to a store, you can also purchase and customize a hat online at lids.com.
I can't imagine that both LIDS and WWE won't make a boat load of money off of this agreement, which is why this is great move for both companies.
It's a shame that WWE and LIDS didn't make this partnership happen prior to this past Christmas. They'll have to wait another 10 months in order to cash in on the holiday season.
I've always been a Stone Cold fan, so I love his hat. But could also see myself getting a DX hat as well.
Comment below and tell us which hat you plan on getting and how you plan on customizing it.