While a lot of what you're watching on WWE television can feel very samey on Monday and Tuesday nights, the launch of Mixed Match Challenge is an attempt by WWE to give us something a little different. 12 mixed gender tag teams, six from Raw and six from SmackDown Live, competing in a single elimination tournament to win the grand prize of $100,000 to give to a charity of your choice.
The first episode of the show took place last Tuesday and featured the team of Sasha Banks and Finn Balor defeating Natalya and Shinsuke Nakamura. Aside from the concept of a mixed tag tournament, the reason the new show is so innovative is because it airs on Facebook Watch as opposed to the USA or WWE Network. What's more is that it lets fans interact and comment on the show in real time.
The viewership for the first episode of the show was apparently not what WWE or Facebook had in mind however. The most amount of people watching the show live at any one point apparently peaked at around 136,000 whereas both of the entities involved envisioned that number being a little less than a million, so not great. On the bright side however over a million have people have viewed the first episode since then.
The first episode of WWE Mixed Match Challenge peaked at 136,000 live viewers on Facebook Watch. Both Facebook & WWE expected just under a million live viewers. However, it's not all bad - the show now boasts over a million views. Live isn't the way forward, it seems. #WWEMMC— PWStream (@PWStream) January 18, 2018
This week's episode of MMC will feature the team of The Miz and Asuka going up against Big E and Carmella. That match arguably has less appeal to internet fans of WWE than the one that was featured during week one. However more fans may be aware of how to view MMC and when and where to find it now that it has begun, so perhaps the viewing figures will improve somewhat on Tuesday night.
Whether the viewing figures are what WWE were expecting or not, they will likely push on with the Mixed Match Challenge. The bracket is in place so the matches are effectively booked right up until the final in 11 episodes time. They and Facebook might not have as many people watching the matches live as they'd like, but over a million views since then is nothing to be sniffed at.