The summer was already shaping up to be an interesting one in the WWE, and that was before Wednesday's announcement of a renewed brand split coinciding with SmackDown going live on Tuesday nights. The main event scene is anchored by lightning rod Roman Reigns, the compelling AJ Styles and recent returnee Seth Rollins, not to mention the roster will be boosted by the forthcoming comebacks of John Cena, Bray Wyatt and Randy Orton. The mid-card is buzzing with standout performances from the likes of Cesaro, Kevin Owens, Sami Zayn and a reinvigorated Miz. Plus, there is a fresh wave of new NXT talent trying to make their mark on the main roster, along with numerous other names being speculated upon.
Of course, since this is the WWE, there remains an ever-present question of whether the creative department can actually turn this influx of talent into entertaining and exciting television. The direction looks promising so far, with Reigns and Rollins set to be embroiled in what could be a lengthy feud and Styles set to duel with his "club" amidst almost guaranteed speculation of Finn Balor's pending arrival. Reports suggest that WWE writers have already laid out the booking framework leading into a SummerSlam Pay-Per-View that remains nearly three months away. That would mean that matches for the likes of Reigns and Cena have already been determined, as has the status of part-timers like Brock Lesnar and, albeit unlikely, The Undertaker.
Especially when it comes to the main event scene, you can't simply just throw two marquee wrestlers into a feud and expect money-making magic. A feud without thought and intrigue will flop regardless of how recognizable the participants are, as Orton and Batista and Goldberg and Lesnar can tell you. Therefore, some planning is required to make sure fans will invest in some of the bigger programs that WWE has planned for the future. Here are eight feuds that should get the green light and eight that should not. And no, another McMahon-centric saga is not the way to go!
16 Do: Randy Orton vs Brock Lesnar
15 Don't: Randy Orton vs Seth Rollins
14 Do: The Undertaker vs Bray Wyatt
13 Don't: The Undertaker vs John Cena
12 Do: Finn Balor vs AJ Styles
11 Don't: Finn Balor vs Sheamus
10 Do: Charlotte vs Sasha Banks
9 Don't: Charlotte vs Becky Lynch
8 Do: Roman Reigns vs Kevin Owens
7 Don't: Roman Reigns vs Alberto Del Rio
6 Do: John Cena vs AJ Styles
5 Don't: John Cena vs Roman Reigns
4 Do: Triple H vs Seth Rollins
3 Don't: Triple H vs Shane McMahon
2 Do: Brock Lesnar vs Kevin Owens
1 Don't: Brock Lesnar vs Roman Reigns
Knowing how highly WWE Creative thinks of Reigns, it is difficult to imagine that they have let go of any prospect of a Lesnar/Reigns rematch. Unless the writers go through with a Reigns heel turn, however, the problem remains that the champ will find himself in the unenviable position of being booed despite being presented as a babyface. Remember, the Rollins' cash-in was noticeably cheered by the vocals males resistant to a Reigns' title reign.
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