United Kingdom Champion Pete Dunne is set to defend his Championship outside of WWE for the first time ever when he heads to ICW on July 29.

The Bruiserweight Pete Dunne is heading to Scottish wrestling promotion Insane Championship Wrestling (ICW) on July 29, and he’s scheduled for a pretty special match while he’s there. Up until now, the WWE’s newest title—the United Kingdom Championship—has only been defended within the rings of the company that created it. That will all change come July 29 when Dunne defends the belt for the first time outside of a WWE ring.

While his opponent for the United Kingdom Championship match isn’t confirmed yet, ICW is already advertising Dunne for the July 29 show, and that his match will be for his United Kingdom title. At the moment, there is a strong chance Dunne’s competitor will be another wrestler who competed in January’s tournament to crown the first UK Champion, with Glasgow’s own Wolfgang looking like a strong choice to be The Bruiserweight’s dance partner on the night in question.

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ICW announced they would be the first company to host a UK Championship match outside of the WWE via their Twitter account late on Friday night. The match will take place at Shug’s House Party 4 at the O2 in Glasgow and the tweet from ICW also includes a link to ticket information for the event.

WWE and ICW, along with other British promotion Progress Wrestling, have been doing a lot of business together as of late. As far back as last year, Finn Balor made an appearance at ICW’s Fear and Loathing IX, and the bond between them and WWE has only strengthened since then. With WWE currently attempting to branch into the UK market more and more, it’s been necessary for them to join forces with ICW and Progress to make the venture work. The majority of the Superstars who competed in January’s tournament are actually still with either Progress or ICW. In fact, current UK Champion Pete Dunne is still the Progress World Champion as well.

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While more hardened fans of British wrestling see WWE’s invasion of the British Isles as an extension of what the company did to rival territories during the 1980s, it would appear that the relationship between the WWE and the British promotions is mutually beneficial. ICW and Progress have already gained a lot more recognition in the few short months they’ve been in bed with WWE, and they’ve put on matches as part of WrestleMania Axxess in Orlando earlier this year.

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