In October of 2016, a number of promos began airing for Emma where she would be repackaged and would ditch her name for the name of Emmalina. The gimmick of Emmalina would have Emma transform via receiving what WWE billed as a makeover (like the drop dead gorgeous Emma needed
a makeover). Emmalina finally debuted four months later on February 13th, 2017 when she cut a short and forthright promo proclaiming that fans had now seen the the makeover from Emma to Emmalina and that fans would now have to wait for the makeover of Emmalina to Emma. Essentially the Emmalina character did nothing to help Emma (or Emmalina) or WWE. With WrestleMania season just over a month away, it is unlikely that Emma appears on WWE programming until 'Mania concludes.