Apparently one of the main reasons WWE has signed Ronda Rousey is to help Stephanie McMahon become a mainstream star outside of wrestling.
Ronda Rousey may now be a WWE Superstar, but what WWE has planned for her or some of the deeper reasons that they brought her on board is still unclear. The former UFC Bantamweight Champion showed up at the Royal Rumble, pointed at the WrestleMania sign, and then left. Apparently, she will work full time for WWE but we have not seen her since.
In all fairness to Rousey, that is likely because she is still working on a project in Colombia, one she flew back for just to appear at the Royal Rumble. What happens when she's done though? A match at WrestleMania 34 is almost a definite but who could it be against? Charlotte Flair has been throwing shade Rousey's way on Twitter while there are also rumors that The Rowdy One could bring the curtain down on Asuka's undefeated streak.
According to Dave Meltzer of The Wrestling Observer, there is one major reason why Rousey has been brought in. Rumor has it that she will have a match against Stephanie McMahon at some point and Meltzer believes that will undoubtedly happen. In fact, in the latest edition of Wrestling Observer Newsletter, he stated that WWE hopes the interactions between McMahon and Rousey will make the company's chief brand officer a mainstream star.
The thinking behind it is apparently akin to that of Stone Cold and Mike Tyson during the Attitude Era. The interaction between the two made Austin a star outside of the WWE bubble which in turn made Vince McMahon a mainstream star by feuding with Austin. WWE is allegedly hoping that Stephanie McMahon can get that same mainstream rub from The Rowdy One.
If this is the master plan, then they couldn't have signed anyone better to do it with. Rousey was the most searched female athlete online in the United States last year and she didn't even do anything of note. Now that she is a WWE Superstar, she will likely eclipse the number of searches she achieved last year by the end of 2018.