The declining ratings and attendance for SmackDown Live in recent months have been a major concern for the WWE, and things didn't get any better this week. Wrestle News Daily tweeted this photo to show how bad Tuesday's attendance was at the Talking Stick Resort Arena in Phoenix:
This has been a disturbing and common trend for the WWE for the better part of the past calendar year. Obviously, fans watching on television get a different view - where arenas appear to be sold out.
Last week, WrestlingNewsWorld.com reported that ratings for SmackDown Live was roughly 2.449 million - its lowest since the Halloween Oct. 31 episode. The last time the blue brand saw an improvement in ratings was Jan. 5, which had about 2.72 million viewers.
One problem that's been facing the SmackDown brand is the questionable booking decisions and storylines put together by the creative team. WWE has teased a Daniel Bryan and Shane McMahon feud going into WrestleMania 34 for the past several months. But their beef hasn't reached a boiling point at all, and the storyline is starting to drag on without any climatic moments.
On top of that, WWE has been over-relying on the likes of Kevin Owens and Sami Zayn, while not pushing other young talents further. Shinsuke Nakamura may have won the 2018 Royal Rumble, but he hasn't been seen much on SmackDown programming since.
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As for Monday Night Raw, ratings have been up and down thus far in 2018, per Wrestling News World. On the Raw 25th Anniversary special last month, Raw received its best ratings in three years. They also received about 3.282 million viewers this week - up from the 3.105 million from the Feb .12 episode.
With poor ratings and attendance continuing to falter, it's clear some major changes need to happen for SmackDown Live to get back up, and it could all begin with starting new and creative storylines. After all, the definition of insanity is trying the same thing over again and expecting different results.
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