The latter was appointed as the brand's executive director earlier this year and his influence has been pretty great. Austin and Heyman also have history dating back to their WCW days when Austin was part of Heyman's Alliance and he's quite pleased with his old friend's impact.
Austin reckons Heyman is the right man for the job and his focus on Raw, while Vince McMahon views the wider picture, is only going to be beneficial to the brand.
"That is the right guy for the job,” the Texas Rattlesnake told Sports Illustrated in an interview (h/t Sescoops.com). “Paul E. has a vision of what this business should be. He’s working under the watchful eye of Vince McMahon, but Vince is looking at so many big pictures while Paul is going to focus on this.
“Paul E. is really close to the pulse of the product. He understands where and why the business should be, and how it should feel. You should feel something when you watch that show. Paul E. is hungry to bring back this industry to its heyday. There is already more of a sense of urgency and importance of the world title."
The WWE legend explained that sports entertainment industry isn't about skill or talent but good stories and characters.
“Emotion sells tickets and draws ratings,” he continued. “If you don’t care, then why watch? If you care, you’re invested in those characters. So slow it down a little bit.”
“You can move as fast as you want in the ring, but to me, the business is built on characters, emotions, and depth. When you have great action on top of it, that’s even better. Right now, those guys and gals are operating at such a high speed and high level of athleticism. It can’t get any higher than it is right now, so they need to keep finding ways to make people care about them. That will elevate the business and make it resonate with the audience.”
Austin Is Spot On
Raw has been a lot better since Heyman was appointed and Austin's spot on with his praise of the showman.
His hiring comes at the right time too, with WWE poised for what appears to be a clash with a worthy competitor in AEW.