It’s an exciting feeling for us fans watching stars on the come up. Even our adrenaline gets going when a hot star is on the rise to megastardom. Just like The Rock might say, you can feel the electricity surrounding a superstar when they’re on the rise. In WWE, it’s “Austin 3:16,” “Yes, Yes, Yes,” and most recently “Acknowledge Me.” You know something special is taking place.

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But not every lightning bolt of electricity is caught in a bottle. Sometimes that intensity fizzles out for all sorts of reasons. Some are heartbreaking, some are bad booking, and some superstars just weren’t as ready as fans had previously thought.

10 Scott Steiner

Midajah And Scott Steiner

At the 2002 Survivor Series, the fans at MSG popped huge when they heard a familiar siren and a familiar Michigander accent bellow “Holler If You Hear Me!” After taking a little over a year off, missing The Invasion, Scott Steiner arrived in WWE. Considering the man’s physique and veteran status, Steiner should have become the WWE’s face of The Ruthless Aggression Era.

But the feud with Triple H left little to be desired and couple that with Scott’s drop foot syndrome and the fact that he wasn’t in ring shape and that made Big Poppa Pump a bit of a flop.

9 Rusev

Rusev Vs, John Cena WrestleMania 31

Completely bad booking is what spelled the end of Rusev and several years later, getting over on his own is what quelled him. When he first debuted on the main roster, he carved a path of destruction that made him an indestructible monster.

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Until he met Super Cena at WrestleMania 31. After that defeat, he would get trounced for several more months, completely sapping any momentum from the Bulgarian Brute. Several years later, he somehow made Rusev Day something to get behind, which for some reason meant that the WWE still wouldn’t book him strongly.

8 Muhammad Hassan

Muhammad Hassan

As an old-school promoter, Vince McMahon definitely loved his fair share of “foreign menace” heels. In that vein, Muhammad Hassan was ripe for becoming a huge hated villain, who prayed on Americans’ fears of terrorists.

But an unfortunate real terrorism attack happened the same week that Hassan and black-hooded figures assaulted The Undertaker with a garrote and choked him out. Executives at UPN, who then aired SmackDown decried the segment and demanded that Hassan be taken off TV immediately.

7 Marc Mero

Marc Mero And Sable

It must stink being Marc Mero. After all, a huge Viking stole his move set, AND his wife! Brock Lesnar aside, Mero was actually signed to a massive WWE contract in early 1996 with the intent of making him a tremendous star. Vince McMahon loved the Johnny B. Badd gimmick and was less-than-happy to learn that Mero didn’t own the character rights.

Unfortunately, the real Mero didn’t have the same kind of charisma that Johnny B. Badd did, and a certain blonde bombshell inadvertently glommed away any fans her then-husband had.

6 Mr. Kennedy

Ken Kennedy

According to several who have been in the WWE’s inner circle, there are times when Vince McMahon is challenged on an idea - and he’ll tell that person something to the effect of “my track record's pretty good, pal.” Keeping that in mind, it’s easy to see why he had banked on Ken Kennedy becoming the next top heel.

He was brash and arrogant and McMahon even blessed him with his middle name for a last name. He seemingly had every tool you could have, plus he was booked strong against all sorts of former world champions. But then the injury bug bit the guy. He was injured while holding the Money In The Bank briefcase. Around that time, Randy Orton and John Cena weren't too happy with him and made sure McMahon knew it. Soon enough, Mr. Kennedy was a thing of the past.

5 Jack Swagger

jack-swagger-arms-open-wwe

Similar to Kennedy, Jack Swagger has every tool a superstar could possibly have, plus the amateur pedigree to prove it. Similar to Billy Gunn a generation before, he was also deceptively tall and strong, just look at him now on AEW. In 2010, he was able to capture Money In The Bank and almost immediately cash in on none other than Chris Jericho.

The All American-American was well on his way when he “Van Dam-ed” his push. He got pulled over for smoking marijuana and little by little headed down the card.

4 Bray Wyatt

Bray Wyatt

There is seldom a person not currently celebrating the return of Bray Wyatt and carefully dissecting and digesting each new video and clue as to what in the heck is going on with The Eater Of Worlds. Just like every other time Wyatt has been repackaged, hopes are high that he will finally reach the level that so many fans feel he should be at.

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Nearly a decade into his main roster run, and there are plenty of fans who felt he would be the second coming of The Undertaker. But because of how he was booked for so long, it’s literally back to the start with the former Fiend.

3 David Von Erich

David Von Erich

Of all the Von Erich boys, the NWA had tapped the young and wildly popular David as the next traveling NWA Champion. Ric Flair was more than happy to drop the big gold belt to David too, as everyone respected him and thought he was ready.

Tragically, David would die of an accidental overdose, becoming the first of the brothers to pass away. World Class would celebrate his life shortly after, including Kerry defeating Flair instead.

2 Gino Hernandez

Gino Hernandez

Another World Class superstar, and unfortunately another tragedy. According to some who knew him, Gino Hernandez was a big-time heel who had the ability to portray a Million Dollar Man-type of heel had the WWE ever come calling. Gino liked to party too.

That meant being mixed up with the wrong crowd. He would pass away from what was declared officially as an overdose. But there are some people, Michael Hayes for example that believe his friend was murdered.

1 Magnum T.A.

Magnum TA Baseball Bat

In the mid-eighties, a big blond mustached badass was coming through the ranks. He caught the promoter’s eye and was ready to be pushed to the moon. While that could be descriptive of Hulk Hogan, it was also true of Terry Allen, Magnum T.A. He had the physique and looked similar to eighties heartthrob, Tom Selleck (now of Blue Bloods fame).

He had the support of Crockett booker Dusty Rhodes and Ric Flair. But a nasty car accident ended his career. He lost control of his Porsche and wrapped it around a pole, which completely shattered two of his vertebrae. Thankfully, he was able to walk again, but his career was over.