It's no secret that the WWE is pushing Roman Reigns. And it is also no secret that a large portion of the WWE Universe is not pleased with said push. So, why do they keep doing it? Why, does the WWE seem so intent on pushing Reigns as a babyface regardless of all the boos and online negativity. Well, maybe because Roman Reigns isn't as unliked as we might have assumed.

The Wrestling Observer Newsletter has reported a marketability study that included fan-based study results, and has Roman Reigns ranked 4th in marketability behind only John Cena, The Undertaker and Brock Lesnar. The Observer also points out that one major retailer is saying that the top five selling shirts in their national chain, in order, are: Cena, Daniel Bryan, Reigns, Seth Rollins and Dean Ambrose.