When you think about the face of WCW, it’s either Sting or Ric Flair. Considering Flair defected to WWE in the early 90s, Sting is the more popular choice for WCW’s flag bearer. Even though both Sting and Goldberg were the most popular faces in WCW, they never had a true build to a great PPV match. The two had a very good Nitro bout once but it was a match with little advertisement that was a one-off. When the company was starting to become irrelevant, they faced off in a few more matches without conclusion. A true great program between the two stars never happening left money on the table.