Most of the all-time great gimmicks in the history of professional wrestling have been given to individual talents that were equally as compelling inside the squared circle. From "Macho Man" Randy Savage, to the "Million Dollar Man" Ted DiBiase, most of the name-recognizable gimmicks in the history of the business have been sported by quality in-ring talents. Occasionally however, a creative or booking team for a promotion will provide a memorable gimmick, on a lower-tier talent.
The results of a move like this are really a mixed bag. Sometimes, the character never caught fire even with the gimmick, remaining a mediocre draw for most, or all of their career. In other instances, the wrestler achieved near main event status simply because of their gimmick, and how they made it work for themselves. In these cases, the wrestler generally isn't thought of as sub-par in the ring, because the overall character has covered up their lack of ability in the ring. Whatever the example, it's likely that everyone on this list ended up having a better overall career, than they would have without their respective gimmicks.
There's no limitations on the promotion these wrestlers came from, though the list is certainly WCW and WWE heavy because of the reliance on over the top characters in each of these promotions. Understandably so, as they obviously cater to a much more mainstream audience, which is and was typically more receptive to stylistically pronounced characters. Except these ones struggled in the ring, and relied wholly on their persona. We've seen a fair share of these types in the wrestling industry over the years, and the most notable have been compiled here.
Ranked below are the top 15 great gimmicks that were given to terrible wrestlers.
15 Chris Masters
14 Big Boss Man
13 Abdullah The Butcher
12 Diamond Dallas Page
11 11. The Headbangers (Mosh & Thrasher)
8 Buff Bagwell
6 John Morrison
5 The Godfather
4 "Rowdy" Roddy Piper
3 Sean O'Haire
2 "Hacksaw" Jim Duggan
1 Ultimate Warrior
The Ultimate Warrior was all flash and persona looking back on it. A clear product of his time. When he jettisoned on the WWE scene in 1987, a mainstream wrestling audience had never seen that kind of ferocity from a single wrestler. The character looked primal and crazy in the best possible way, and was a defining personality of the time period in WWE. Unfortunately, the Warrior just wasn’t cut out for consistently quality matches in the main event scene. His move set was extremely limited, and got farther on gusto than he did with match construction or great feats in the ring. In the end, he had departed by 1993, and was never a consistent figure with the company again, despite a brief three month return in 1996. In the hands of a different talent, that results may have erred more on the side of longevity. As it stood, the Warrior was everyone's favorite wrestler for about a one year period, before fading into normalcy, and then obscurity like so many others before him.
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