Wrestling is one of those things where one great idea, a really outside the box idea can make people invest a lot of time into the product. It happened a lot in the 90s. When WCW created the nWo, it changed the game forever. In order for a storyline to be successful, it needs a beginning, middle and end. You need a game plan for it to have the desired effect. There have been many in wrestling, that have had no game plan, they were put together and got people talking, but without the game plan, there was no big pay off for people to walk away happy about.
This list goes through 15 story lines in WWE, WCW and TNA Wrestling that had all the potential in the world to create something fresh and interesting, and for a little while all of them did, but a lack of pay off was what halted the interest, some went on and on with no change, and others faded quietly because the company had no other options.
From The Shield working for a mystery person, to The Aces and Eights and even The Straight-Edge Society .... all these had promise, and if they had something big at the end, this list would not exist.
15 John Cena/Kane - Embrace the Hate
14 CM Punk & The Straight-Edge Society
12 Kane & The Fake Kane
11 Chris Jericho/Goldberg - WCW
10 10.CM Punk/Triple H/Kevin Nash Conspiracy
9 Who The Shield was really Working for
8 Jack Swagger/Zeb Colter, Real Americans
7 Randy Orton/Hulk Hogan
6 The Corporate Ministry/Higher Power
5 John Lauranitious/People Power
4 Triple H/Superstar Walk-Out
3 The New Nexus
2 Aces and Eights - TNA Wrestling
1 The Nexus & The 'Big Picture'
There are mixed feelings on how this group went, and how it should have been used on TV. Some think it was decent, as it gave us Daniel Bryan and Wade Barrett, both top stars in WWE. The issue many have, me included, is that Barrett kept saying they were working for somebody, that there was a bigger picture. Many assumed it was Triple H, but there was never any reveal. I assume it could have been CM Punk as he later joined the group, but a big payoff is supposed to make things even better, not worse. WWE got a year and a half out of this. When it began it was compared to the nWo, but by the time it had ended with only David Otunga and Michael McGillicutty many were severely disappointed.
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