The WWE card is a volatile landscape, where those filling out its spots are vulnerable to drastically climbing and declining its ranks.
Now that NXT is a truly established brand, the chances of a midcarder being pushed up the card are significantly decreased, with fans wanting new, fresh content as often as possible and WWE attempting to adhere to their wishes.
With this high demand from WWE fans, writing staff are always frantically working to balance pushing the characters the company wants at the top and those the fans want to see. As a result, there are always Superstars that deserve to be given more opportunities being reduced to meaningless roles.
Unfortunately, it seems to happen more often than not, resulting in resentment from fans and eventually a major rating dip, which WWE programming is currently experiencing.
Especially in 2015, that significant misuse of deserving talent is extremely evident, with Kevin Owens and Seth Rollins seemingly the only two seen as worthy in the eyes of most WWE fans breaking out as upper-card performers.
In contrast to those two, you could name a football team worth of players who have been criminally misused; then there are the ones who WWE has simply ruined to the point the characters may not be salvageable.
These are the top 15 Superstars WWE has ruined in 2015.
15 Jack Swagger
14 The Ascension
13 Becky Lynch
10 King Barrett
6 Brie Bella
5 Dolph Ziggler
3 Damien Sandow
One of the biggest names in WCW history finally made his long-awaited WWE debut at Survivor Series in 2014, foiling The Authority's plans and becoming an instant sensation. Sting and Triple H built up to Sting's first ever WWE match at WrestleMania, with plenty of buzz surrounding how the company would book the event, given that it pitted WWE against WCW and nWw. Predictably, WWE can't be seen to be inferior to any other company, so of course Triple H won and Sting's debut buzz was completely swept away. To make things worse, Sting returned to WWE programming to feud with WWE Champion Seth Rollins for a month, got injured, lost badly and is now potentially not returning to a WWE ring. The acquisition of a true professional wrestling legend in Sting should have been a massive turning point in WWE's poor ratings, but of course the writing team screwed it up in a way only a WWE writing team can screw something up. That’s 15 years of hype down the drain.
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