Although what has become known as 'sports entertainment' is exactly that - entertainment - the business itself is extremely competitive. Make no mistake about it, every man and woman on the WWE roster wants to be the top player from a personal standpoint.
However, there is only so much room at the top and that room is quickly becoming less accessible with more and more talent being brought to the WWE.
As the WWE roster has expanded with the blazing success of NXT, it's so much easier for established wrestler to become lost in the crowd, especially in the Divas division with the likes of Emma, Cameron, Natalya and Tamina being completely overshadowed in the push to introduce fresh faces.
Despite the roster growing in size, professional wrestling is bringing in talent from different avenues than in the past, making the pool of potential WWE-level talent even bigger.
What that means is that if those who aren't currently on the roster don't succeed, they can quickly be pushed aside for new faces.
One way to combat being swept aside is for wrestlers to adopt a new gimmick in a bid to create a fresh start. It’s more drastic than a heel or face turn, but can completely revamp a career in an instant.
However, gimmick changes aren't solely limited to those struggling to make it as a relevant star in the WWE, with those already established in the company needing to freshen things up in order to stay relevant.
These are the top 15 Superstars and Divas who desperately need a gimmick change.
15 Seth Rollins
14 Big Show
12 Zack Ryder
11 Adam Rose
10 Curtis Axel
8 Jack Swagger
6 King Barrett
3 Mark Henry
2 Bo Dallas
For the love of God, stop this Authority puppet business and give us the Big Red Machine back. Kane has long been renowned as a great partner to work with in the ring and it shows when WWE is willing to allow Kane to still compete using a gimmick that couldn't be further from what saw him rise to fame. However, we all know that Kane's time as a professional wrestler is coming to an end, and one final run as the Big Red Machine/Monster, the Devil's Favorite Demon and the half-brother of The Undertaker is what fans are crying out for before his time is up. With The Undertaker also heading towards retirement, let sanity prevail and allow a story involving the two play out.
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