There is a lot of talent in the WWE. We have superstars who are often viewed as superheroes who can lift large amounts thought humanly impossible, or reach heights that often defy gravity. The men and women who compete in the WWE ring are a fascinating group. Sometimes, the WWE knows how to properly portray their strengths on Raw and SmackDown.
However, not everyone gets the right creative direction. They may have plenty of natural charisma and the athletic abilities that earn them the respect of wrestling fans all over the world. But the WWE creative team has often been criticized for how they’ve handled the influx of talent they’ve been blessed with in recent years.
It’s true that not everyone is going to become a main event star like recent additions AJ Styles and Kevin Owens. There are several wrestlers who do not get nearly as much of a push as they deserve. There are also tenured members of the WWE roster who have not had the right creative direction, or have had a lack of one for years.
It’s hard to make everyone happy on any wrestling promotion’s roster, but the WWE has failed several superstars in how they handle them. The following are the top 15 wrestlers the WWE seemingly has no clue how to use properly.
15 Darren Young
There’s likely going to come a time when the WWE decides there is nothing they can do with Darren Young. Just about every time he’s been brought up on the main roster has failed. The only success he had was in a tag team with Titus O’Neil as The Primetime Players. The current storyline with Bob Backlund as his life coach was doomed to fail from the beginning with subpar vignettes to “Make Darren Young Great Again.”
14 Alicia Fox
One member of the WWE women’s division who doesn’t nearly get enough credit for her improvement is Alicia Fox. She’s come a long way since she portrayed the wedding planner that had the affair with Edge before his big wedding to Vickie Guerrero. Her experience before debuting on the WWE main roster in 2008 was very limited. While she’s won the WWE Divas Championship once, she has usually been a jobber to the rest of the division.
The criticism of how the WWE has used Fandango goes way back. Before he was the dancing machine that upset Chris Jericho at WrestleMania XXIX, he was a mainstay member of the NXT brand that was in between the reality show concept for rookies and the development brand it is now known as. Johnny Curtis had a weird persona that made him a little unique. He was a little off from the norm.
12 Erick Rowan
While he is certainly not the most talented brother within the Wyatt Family, he’s certainly the most misused member the faction has ever had. Luke Harper was able to win the WWE Intercontinental Championship in 2014. The WWE has also found the right way to book Braun Strowman in recent months. But what about the red-bearded giant with a sheep mask?
11 Titus O’Neil
Maybe the promo on August 22 where Titus O’Neil attempted to call out Darren Young wasn’t the best example of his abilities with the microphone. But he is far from the worst to ever speak on live WWE programming. One bad night shouldn’t ruin an entire career where he showed he has a good amount of charisma.
10 Tamina Snuka
When looking at the current roster on WWE.com, one might be surprised that Tamina Snuka is still listed as an active competitor. Sure, she has been dealing with an ankle injury since May that has kept her off television. But her roles in the WWE have been very inconsistent. While she’s been an enforcer on Team B.A.D. and also helped other divas win championships in the WWE, the WWE failed to help her stand out on her own.
9 The Colons
The WWE has probably given the worst creative treatment to Primo and Epico. The two Colons have had several gimmick changes since 2011. They started as tag team jobbers before they were repackaged as Los Matadores. It was a silly gimmick where they were renamed Fernando and Diego and partnered with a small wrestler in a bull costume named El Torito. It’s amazing that it lasted until 2015.
8 Curtis Axel
Not every second-generation superstar is able to find the same kind of success that their parents had in professional wrestling. Not everyone can have the type of success that Randy Orton did, which was above his father “Cowboy” Bob Orton. While it’s hard to exceed expectations set because his father was Mr. Perfect, Joe Hennig didn’t necessarily get the right creative direction.
7 Tyler Breeze
While NXT has developed a faithful audience over the last few years, not all of their stars have been properly booked to succeed on the WWE main roster. Tyler Breeze is one of those superstars who was on the top of the NXT brand from 2013 to 2015. His former gimmick of Mike Dalton struggled to get any kind of momentum with the crowd, so the change to selfie-smitten supermodel was perfect.
6 Apollo Crews
When competing on the independent circuit as Uhaa Nation, he was one of the most athletically gifted wrestlers in the world. There was some excitement when he was signed to join WWE in 2015 at the WWE Performance Center. There’s no denying that the WWE saw the potential of someone who could be the perfect hybrid between powerhouse and high-flyer.
5 Jack Swagger
The problem with how the WWE has recently used Jack Swagger is that they missed an opportunity with something great. Sure, Swagger’s marijuana charges didn’t help his standing just before he faced Alberto Del Rio for the World Heavyweight Championship at WrestleMania XXIX, but the creative direction Swagger had with Zeb Colter as the main mouthpiece got a lot of attention.
Natalya has come across as somewhat of a mother hen for the newer women on the WWE roster. She’s an in-ring veteran who has been one of the consistently best performers in the WWE women’s division. While there is a continued influx of great female wrestlers that have come into the WWE, Natalya has sort of been lost in the shuffle.
3 Dolph Ziggler
Dolph Ziggler is certainly one of the most talented wrestlers in the world. But while the WWE notes that he’s a former two-time World Heavyweight Champion, they haven’t really booked him like a former champion in 2016. First of all, he has lost pay-per-view matches to Baron Corbin and also lost his title matches against Dean Ambrose and The Miz while having one of the worst win-loss records of his career.
It is important to note that Kane is going to deserve his spot in the WWE Hall of Fame when that time comes. He was an integral part of the Attitude Era with memorable matches with The Undertaker and Stone Cold Steve Austin. But the WWE has also had him consistently go from dominant monster to a fun-loving tag team partner.
While he’s won gold with different talents like X-Pac, Rob Van Dam and Big Show, his character has changed several times. His demeanor has never been consistent for a long stretch.
1 Bray Wyatt
Very few superstars have been able to bring something as unique as the character Bray Wyatt brings to the WWE. He’s obviously considered one of the more charismatic members of the WWE roster that has developed a cult following within the WWE Universe. His abilities on the microphone make him one of the best to be given time on live television. Wyatt is also very decent in the ring as a larger man who does a lot of things right.
In terms of the storylines, the WWE gets it right about 95 percent of the time. They put him into the right feuds with the right superstars. The problem with Wyatt is that he’s rarely the one who gets the win. He’s becoming more and more like the crazy man who shouts at people on the sidewalk about the impending apocalypse and that he’s their savior. The lack of wins in big matches continues to hurt Wyatt’s credibility and that is solely the fault of WWE officials.
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