WWE fans were outraged over the controversial ending in the main event of Hell in a Cell, where Seth Rollins was disqualified after he attacked Bray Wyatt with a sledgehammer.
After all, this was one of the most hyped up matches in recent memory. Not only that, but Hell in a Cell matches always carry no disqualification stipulations. Having The Architect lose after hitting Wyatt with the sledgehammer simply made no sense from a rule or booking perspective.
Fans in Sacramento booed after the match, and they proceeded to loudly chant "AEW" and "refund." But apparently, this didn't bother WWE chairman Vince McMahon in the slightest.
According to the Wrestling Observer Newsletter (h/t Ringside News), McMahon "was laughing about the crowd reaction and hardly taking it as a negative."
Well, McMahon has come under criticism in the past for making the booking decisions that he wants, as opposed to what the majority of fans desire. This turned out to be one of those many instances.
Interestingly, the Observer noted that that the original plans for the finish between Rollins and Wyatt was much different. The idea was that The Fiend would "take a gimmicked bump off the top of the cage," which would leave him injured and unable to continue the match.
Then, Wyatt would get up and attack The Architect with the mandible claw. With that, Rollins would retain his Universal Championship, and Wyatt would be "protected" from losing cleanly. This ending would have been easier for fans to understand, so it's anybody's guess why WWE went with the disqualification on Rollins instead.
There's nothing WWE can do about it now. The hope is that they'll learn from this booking and avoid doing something like that ever again. Fans deserve better than that, plain and simple.
Vince Must Prioritize Fans' Wishes
Vince isn't in a position where he can just book whatever he wants without consequences. Wrestling fans are being drawn into the new AEW promotion now, and if WWE is going to insult the fans like that, then it only benefits the rival competition even more. So it's imperative that Vince and co. start considering the fans' feeling more when it comes to running big matches like Wyatt vs. Rollins.